The concept of buyer personas is all well and good but insufficient for effective B2B marketing. In addition, it makes sense to focus on certain organizations that seem to be particularly promising. This is where the concept of the Ideal Customer Profile (ICP) comes in. De facto, it makes a big difference to sell a… Continue reading What is an Ideal Customer Profile?
More and more channels. More and more tools. More and more data. Few marketing departments manage to respond appropriately to changing customer needs and new competitors. With a view to more flexibility, there is more and more talk of “agile marketing”. Explanation of terms Agility The word “agile” comes from the Latin (“agilis”) and is… Continue reading Agile marketing for more impact.
Conversion optimization can be roughly divided into three work steps: Identification of possible weak points. Elaboration of a possible solution and formulation of a corresponding hypothesis. Testing the hypothesis with the help of an experiment. Heatmaps help in particular to identify possible weak points: Elements that irritate the user. Elements that tend to bore the… Continue reading How can heat maps increase conversions?
When we talk about voice search, we actually mean voice search on the Internet. But mostly we are talking about Siri or Alexa. It is a special search function using natural language that has gained importance, especially in recent years, due to the technical development of mobile devices. This special search is based on question-answer… Continue reading What is meant by Voice Search?
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